You have to hand it to Beyonce. You just can't keep her down. Growing up and listening to her music, she was never one to shy away from dancing, out there videos, and unique dance styles. The dancing in Crazy In Love is still my favorite one by far! But what I liked about her earlier music videos were that there were more people. There was more of a full look to her videos with different locales and different dances. But her videos now are a different story.

I had this same problem with Cassie's video for Me And You. It was just her and no one else. Beyonce has gone on this three ladies schtick that I'm just not digging. Once was enough in Single Ladies, I'll okay it for Sweet Dreams, but after that? She should have just stopped. The video for Ego grinds my gears in much the same way and I'm just not digging it.

Visually, the video is amazing. It's in black and white and her skin is flawless as usual. There just seems to be something about black and white that's very appealing, no? It can go from classy to dark to noir-ish, to flawless. In the video, there's just a classy bad assness that is very striking to look at. Per her usual thing, Beyonce dances along to the beat in the beginning and talks. Her oufit is okay, but she's been doing that a lot. It's kind of like now that she's getting older, she doesn't want the world to forget that she has thick thighs and butt, skinny waist, and big boobs.

Mostly it's just these three ladies dancing in this dark room. That's it. Personally, I just want more from music videos. Videos now seem to bow to what's visually creative instead of staying true to the heart of the song. How often have you listened to a song and just had to see the video, only to discover that it had nothing at all to do with the actual song? I know I have and I don't like it. For the purpose of this song, I can see how they couldn't exactly match it to the lyrics, but I would have rather seen more of a variety. She's talking about a guy who's a boss, who has a big *AHEM* ego, yet there's no guy in the video. I'm all for female empowerment, but if you're going to talk about a guy, at least have some eye candy for women.



What I thought was really clever was the song itself. Listening to the lyrics for the first time, I didn't think much of it. I listen for the beat first and if it's something I can bump in the car and it gets me in a good mood or makes me feel something spectacular. Ego doesn't make me feel anything special per se, but it does get me in a good mood and make me smile.

On the second go around, lines like:

 It's too big, it's too wide
It's too strong, it won't fit
It's too much, it's too tough
He talk like this 'cause he can back it up

Make you think of something I won't say here. If you have a dirty mind and have heard the song before, then you know what she's talking about. It's a double entendre song and I give the songwriters kudos for making it a wink, wink song rather then another upbeat song by Beyonce.


Then down the line, the video is mostly Beyonce. This is another problem I have with her videos now. It's more Beyonce centric than her earlier videos even with the videos it was just her in it and then showed whoever was collaborating. It just seems a little narcissistic on her part to have these two other ladies with her, and then it's just her. Anyone else feel that way??

All in all, it's a great song with fantastic lyrics, I just really think that they dropped the ball on the video. The overall look and tone seems right for the song, but since the lyrics are so cheeky and seems like there's a big wink that should be stamped on it, the video just did not reflect what the video should have been.

Hope you enjoyed this review! I know it's short but my whole body is killing me. I honestly just want to lay down and watch Castle! Ahh! Included below is the video to this song so you can see what I'm talking about. Enjoy the rest of your night!